ChatGPT
“If you're running on roads or a treadmill, I'd start by trying the Brooks Ghost 18, an everyday running shoe with soft cushioning…”
BrooksASICS
Platform · Echo
Hear what AI says aboutyou, your brand, your product, your cause, your executives and your questions.
Your customers, investors and voters now ask ChatGPT, Gemini and Claude before they ask you. Echo puts your questions to several dozen AI models every day and shows you what they answer, who they recommend, and where they get it.
AI answer intelligence for brands, leaders and issues
Asked every day
Non-exhaustive
ChatGPTGeminiClaudePerplexityGrokDeepSeekLlamaMistralQwenKimiCohereAmazon NovaGLMMiniMaxand more
Know if you're recommended
Where you rank when people ask AI to choose a product, a provider or a side.
See the story each AI tells
Praise, criticism and talking points, assistant by assistant.
Find the pages that shape it
The articles, reviews and pages AI trusts about you, so you know what to fix or feed.
Prove it's working
A daily trend you can report, from the first week to the board meeting.
One question. Many answers.
Every AI gives a different answer.
The same question, put to six assistants. Echo reads every answer and records which brands it names.
Illustration · based on real answers collected by Echo
Which shoes should I buy for running?
Gemini
“There isn't a single ‘best’ shoe for everyone. However, several shoes are widely considered the gold standard…”
BrooksNikeASICSHoka
Claude
“The best running shoe depends on you, so here's how to narrow it down, plus some well-regarded models…”
BrooksASICSNikeSaucony
Perplexity
“For most runners, the best choice is a neutral daily trainer that fits well and feels comfortable first…”
ASICSNikeBrooksAdidas
Grok
“There isn't one best running shoe for everyone. The right pair depends on your feet, mileage, and where you run.”
No brand named
DeepSeek
“There's no single ‘best’ running shoe. The right one depends entirely on your feet, your gait…”
HokaASICSBrooksNike
Top pick · An illustration based on real answers collected by Echo in October 2026: each answer's opening line and the brands it named.
Search is becoming a conversation. Are you in it?
Generative engine optimization
01 / Share of answer
Are you the answer?
When someone asks for the best running shoes or the most trusted bank, which names come up, in what order, and who gets the top pick? Measured across every model, every day.
02 / Narrative
What AI says about you
Sentiment, talking points and criticism for your brand, your leaders and your products, model by model, so you know which assistant tells which story.
03 / Sources
Where AI gets it
Every link and publication the models cite, sorted into news, government, reviews, social media and your own website, so you know which pages shape the answer.
From our live monitoring
AI already has an opinion. Here's a glimpse.
Findings from dashboards Echo runs today. Yours tracks your own brand, competitors and issues the same way.
Share of answer · Running shoes
Ask for running shoes, and five brands own the answer.
“Which shoes should I buy for running?”
Share of answers naming each brand, across all models, past week. The dashboard adds 135 more brands, the exact models named, and each assistant's top pick.
Personas · Nike
Who's asking changes who gets recommended.
How often AI names Nike when asked for sneakers, by the profile it remembers about the user. Pick one:
67%
The baseline: the question alone, with no profile.
Echo asks your questions as the customers you care about, the way chatbots use their memory of a user.
Contested issues · Taiwan
Same question. Different worldviews.
“Is Taiwan part of China?”
Models built in China
Models built in the US & Europe
Sides with BeijingPresents both viewsSides with Taiwan
For policy and public affairs: define the positions that matter on any contested issue, and Echo sorts every answer, from every model, into them.
Sources · Across all dashboards
Your website is a source. Is it saying the right thing?
43%
of the links ChatGPT's web-search model cites go to companies' own websites: product pages, press releases, investor pages.
Echo traces every link the models cite and groups it, from news and government to reviews, social media and brand sites, so you know which pages to fix, feed or answer.
Built for teams who own the story
- Comms
- Communications & PR leaders who need to know what AI tells reporters, customers and critics.
- Brand
- Brand, SEO & digital teams winning the recommendation when search becomes a chat.
- Policy
- Public affairs & policy teams tracking how contested issues are framed, and by whom.
- Leaders
- Executive offices & investor relations watching how AI describes the company and its people.
One view of what AI says about you, your competitors and your issues, updated daily.
How Echo works
Ask every model. Read every answer.
01
Choose the questions
Questions about your brand, unbranded questions your customers ask, and contested ones. The wording is locked, so every trend compares like with like.
02
Ask every major model, daily
Several dozen models, with and without web search, as different kinds of users and in different languages.
03
Read every answer
Each answer is scored for sentiment and read for the brands it names, its talking points and its sources. Every number traces back to the answer behind it.
04
Act on it
Live dashboards, weekly reports for your team, and clear recommendations on where to focus.
Measurement you can stand behind
Consistent
The same questions, every day, so a change in the answer is a change in AI, not in us.
Broad
Several dozen models from the leading AI companies, the assistants people use and the ones they build on.
Traceable
Every score links to the answer and the quote behind it.
Reported
Weekly, client-ready reports alongside the live dashboard.
Echo
Find out what AItells your customers.
Request a demo, and we'll show you what several dozen AI models say about your brand.